About Acqua Di Parma:

In 1916, master perfumers created a new fragrance in a small perfumer's laboratory in the old town center of Parma. It was unusually fresh and modern compared to the perfumes of German origin, stronger and more intense, that were then so popular. This was the first real Italian eau de cologne, and it expressed a new sensibility. The most striking thing was the purity of the fragrance produced exclusively with natural ingredients. To this day, its composition has never been changed.

Over the years, the popularity of Acqua di Parma continued to grow. The iconic Art Deco bottle known and loved today was created in the 1930s and instantly saw Colonia become the perfume of the era. For Acqua di Parma, international success came in the 1950s, when Hollywood film stars traveled to Italy and discovered it in highly exclusive tailor shops, where its unmistakable Italian style and elegance were heightened. By the 1960s, Acqua di Parma had become an exclusive, high-society perfume house.

All the lines continue to be produced strictly in Italy and are distributed in 36 countries worldwide.